Digital Sparks from Hannover Messe – Aufmaster’s Trade Fair Recap

Hannover Messe 2025: ✅
Next big stops: North America and LATAM 🌎
But before we move forward, let’s take a quick look back – because the Hannover Messe 2025 was something special. For us at Aufmaster, it wasn’t just another trade show – it was a real journey into the future of industry – filled with exciting conversations, inspiration, and a clear direction for what’s ahead.

Who we are – and why we were there

Aufmaster: Measure faster. Work smarter.
We’re a software company from Frankfurt am Main, specializing in smart, digital solutions for everyone working with cables – from electricians to system builders and warehouse pros. Our flagship: the Aufmaster – a globally unique, patented cable length measuring device that, in combination with our app, takes measuring, documenting, and organizing cable lengths to the next level.

Our mission? Making processes more efficient and economical through digitalization and automation.
Our vision? An Aufmaster in every toolbox.

The Hannover Messe was the perfect place to demonstrate exactly that – live, hands-on, and future-ready.

Construction & trades go digital

Digitalization in construction and trades? Just a buzzword a few years ago – now a reality. Nowhere was that more tangible than at the fair. The industry is ready and willing. Smart tools, connected sites, digital workflows – that’s our playground.

Many visitors shared how demand for plug-and-play digital solutions has grown. That’s exactly where our system shines: measure cable lengths in seconds, document automatically, integrate into existing workflows – saving time, reducing errors, and boosting transparency.

What fascinated us: so many companies are now working at the intersection of traditional craftsmanship and digital innovation. Topics like Building Information Modeling (BIM), automation, and real-time data aren’t just buzzwords – they’re happening. It feels like a real paradigm shift – and we’re proud to be part of it.

Artificial Intelligence – no longer science fiction

AI was everywhere – not just in talks, but in real solutions. Predictive maintenance, automated material detection, smart assistance systems: The future is here, and it’s effective.

At Aufmaster, one thing is clear: AI will increasingly play a role in jobsite planning and documentation. That’s something we’re already building into our roadmap.

A huge thank you – to everyone who made it happen

A big thanks to everyone who stopped by our booth – for the conversations, the interest, the ideas. 🙌

Yes, foot traffic was slightly lower than last year – many exhibitors noticed. But: the talks we had were more focused, concrete, and forward-thinking. Quality over quantity – and that counts more than crowded halls.

And of course: a huge shoutout to HELUKABEL for letting us be part of your strong presence again in 2025. It’s always a pleasure to showcase innovation together – reliably, in partnership, and with one goal: Driving digitalization and thinking in holistic solutions.

Global view: North America & LATAM in focus

With Canada as this year’s partner country, the Messe sent a clear signal: the international perspective is becoming more important. For us, that means we’re preparing for the next steps toward North and Latin America. The demand for digital infrastructure in construction is huge, and the markets are ready. So are we.

Our system is already in use in over 12 countries – and we’re just getting started. The vision of one Aufmaster in every toolbox is a global one, and Hannover was another milestone on that path.

Conclusion: Test it, get it – and stick with it

Hannover Messe once again showed us how much is happening in the industry. Digitalization, AI, global networking – that’s not future talk, that’s now. And we’re proud that Aufmaster is playing an active role in this development.

We’re heading home with fresh ideas, exciting contacts, and lots of energy for what’s next.

One thing became crystal clear again: Those who test, understand – and those who understand, stay.
Even the biggest skeptics are now reaching for the Aufmaster.

Hannover, thank you – maybe see you next year.