Back to the news room
We have exciting news: We have been selected as part of the German delegation and are heading to SXSW 2025 in Austin! From March 7 to 12, we will be on-site, building valuable connections and showcasing why Aufmaster is revolutionizing the future of cable management.
Why is SXSW the perfect event for us?
SXSW is one of the world's most influential festivals for technology, innovation, creativity, and entrepreneurship. It brings together visionaries, startups, investors, and industry leaders from various fields – from AI, smart cities, and robotics to music, film, design, and emerging business models.
SXSW also provides exciting insights into smart tools, digital infrastructure, and automation. Topics such as efficient resource management, intelligent construction solutions, and digital process optimization are gaining increasing importance – and this is exactly where Aufmaster comes in!
Aufmaster live at SXSW – at the German Haus!
We are honored to present Aufmaster at the German Haus – the stage where German innovations gain international visibility. The German Haus is a key platform for German companies to showcase their solutions at SXSW. It is supported by leading partners such as Germany Trade & Invest, the Digital Hub Initiative, and the German Federal Ministry for Economic Affairs and Climate.
Alongside us, many other German startups and companies will be presenting their innovations across various sectors. You can find the full list of participating delegates here: German Haus Delegates.
Why Aufmaster?
Measuring, documenting and managing cables is often time-consuming and error-prone. Many companies struggle with inefficient processes and inaccurate inventories, leading to unnecessary costs. This is exactly where Aufmaster comes in - with a precise and automated solution for cable management.
Typical questions that come up again and again in everyday working life for anyone working with cables:
- How long is the cable?
- How much is left on the reel?
- Is there enough for the next project, or does more need to be ordered?
- What was the actual consumption on the construction site?
Answering these questions costs companies a lot of time, money, and effort – and this is exactly where Aufmaster comes into play!
What we offer:
- Precise measurement in seconds – accurate and reliable.
- Automatic documentation & inventory management – no searching, no uncertainties.
- Digital consumption tracking – full overview of material usage.
- Data processing for companies & customers – all info at a glance, anytime.
- Perfect for construction sites, warehouses, and industries – flexible for any environment.
Why does this matter?
Cables are essential for buildings, industrial facilities, and infrastructure projects, but their handling is often inefficient: manual measurements, inaccurate inventory, unnecessary costs. Additionally, companies often lack an overview of exact material consumption, leading to misorders or shortages.
With Aufmaster, not only is cable length measured precisely, but consumption is also automatically documented – a crucial improvement for construction sites, warehousing, and the entire industry.
Our highlight: The German Haus!
Beyond our pitch, the German Haus offers numerous networking opportunities, expert discussions, and industry insights.
Our goal
We aim to build valuable connections, gather insights for our North America launch, and demonstrate what the future of cable management looks like.
We are excited for Austin and look forward to engaging with inspiring partners and businesses. Jan and André will also take you along via our social media channels – stay tuned!
