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Aufmaster at SPS 2025 – Digital Cable Handling You Can Experience

17.11.2025 by Sebastian Zab

From 25–27 November 2025, the SPS – Smart Production Solutions trade fair in Nuremberg opens its doors once again.
And for the third year in a row, you’ll find us there – together with our partner HELUKABEL.
This year, with a booth concept that’s more focused, more interactive, and closer to real-world cable workflows than ever before.

Live demos at the booth: Cable measurement, documentation & inventory – all digital, all hands-on

Aufmaster is the digital all-in-one solution for everyone working with cables – on job sites, in warehouses, and in the office.
At SPS, we’ll showcase how daily cable workflows become faster, clearer, and more reliable with our system.

1. Quick Measurement – check remaining cable lengths in seconds

  • simply connect, measure, done
  • no unspooling required
  • ideal for warehouses, job sites, or incoming goods
  • perfect for quick checks: “Do we have enough left or not?”

2. Measurement + Documentation – transparent, accurate, verifiable

  • length, time, location, user → automatically captured
  • assign to projects with one tap
  • ideal for billing, approvals, and as-built documentation
  • no paper notes, no messenger screenshots, no misunderstandings

3. Inventory in minutes instead of days

  • measure directly on the drum
  • capture cable remains digitally
  • real-time inventory overview in the cloud
  • more accurate purchasing decisions, fewer misorders, less chaos

Visitors can try the entire workflow themselves – exactly as it works in everyday operations.

New highlight for 2025: The Aufmaster measurement workflow in oversize

For SPS 2025, we’re bringing something special:

👉 An oversized Aufmaster smartphone showing the entire measurement workflow in life-size.

It visualizes how AM1, the app, and the cloud work together – clearly and intuitively.

More details?
Only at the booth.

Partnership with HELUKABEL – when hardware and digital workflows come together

Our long-standing partnership with HELUKABEL continues to be a perfect match at SPS:
high-quality cables, cable systems and industrial solutions meet a digital workflow that makes measurement, documentation, and inventory management seamless.

Why does this combination work so well?

  • HELUKABEL provides the technical depth, product expertise, and portfolio required in machinery, automation, and industrial installations.
  • Aufmaster provides the digital workflow that turns those cables into measurable, traceable, and easy-to-manage data.
  • Together, the result is an end-to-end cable workflow:
    from cable drum to cloud-based documentation.

For visitors, this means:
You don’t just see what cable types are used — you see how they can be measured and managed digitally in real world operations.

Meet our team – including our new CRO Jochen Mebus

Joining SPS for the first time:
Jochen Mebus – our new Chief Revenue Officer.

Jochen brings decades of experience in digitalisation, industrial workflows, and operational processes — and he’s excited to meet customers, partners and industry leaders on-site:

“SPS is the perfect place to show how planning, warehouse operations and job sites can finally work together digitally.”

The entire Aufmaster team will be there for live demos, Q&A sessions, and hands-on testing.

Where to find us

SPS – Smart Production Solutions
📅 25–27 November 2025
📍 Nuremberg Exhibition Center
🧭 Hall 2, Booth 230/231 (HELUKABEL)

Stop by, try it out, and experience digital cable handling in action.

If you can't wait until the trade fair:

➡️ Schedule a demo here: Schedule an appointment